creative brief

myvetid

myvetid creative brief

background

myvetid is a digital id app for veterans which allows for portability of proof of veterans health administrative insurance coverage and assists veterans in locating local urgent or emergent services

key message

accessing care requires reducing barriers wherever possible

target audience

veterans, mobile phone users, adults

objectives

1. opportunity: currently no digital option for va health care id card

2. goal: create an app to fill need and ease veteran search for urgent or emergent care

design

low fidelity sketch
myvetid home screen
myvetid next screen
myvetid last screen

final outcome