background

right now the world produces enough food to nourish everyone on the planet, but nearly a fifth of all food produced each year is wasted before it can be consumed

key message

hunger is not about a lack of food

target audience

adults in the united states, all races and ethnicities

objectives

1. opportunity: reduce food waste through awareness of tools, resources, and education

2. goal: create a website to attract users and provide instructions on how to reduce food waste